CASE STUDY

Social Media Content at Scale: 40+ Assets/Month

Ongoing post-production partnership delivering 40+ social assets per month across Instagram Reels, TikTok, YouTube Shorts, and LinkedIn. Batch color grading with a custom 4-look DaVinci Resolve preset pack, templated editing, and platform-native delivery. Average turnaround under 48 hours.

KKirillFounder & Creative Director

40+

Assets/Month

Platforms

48 hrs

Avg. Turnaround

+34%

Engagement Lift

Project Overview

Client Goals

(replace with actual brand name and details) A hospitality group with 3 properties needed a reliable post-production partner for their social media output. Their in-house marketing team was shooting 12-15 raw videos per week on iPhone 15 Pro and Sony FX3 but lacked bandwidth for consistent color grading, caption design, and multi-platform export. Primary objectives: (1) establish a unified visual identity across Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, (2) reduce time-to-publish from 5 days to under 48 hours, and (3) increase average engagement rate from 3.2% to 4.5%.

Content Strategy

Visual Identity System

BLKRIP developed a 4-look color grading preset pack in DaVinci Resolve tailored to the brand's visual guidelines. Presets named 'Beach Golden Hour' (warm shadows, lifted blacks, orange highlight tint), 'Interior Cool' (neutral white balance, slight desaturation, blue shadow shift), 'Night Atmosphere' (deepened blacks, warm tungsten practicals preserved, selective saturation on food), and 'Lifestyle Natural' (minimal intervention, true-to-scene rendering with gentle contrast). Each preset includes a base balance node, a creative adjustment layer, and a skin-tone protection qualifier set to the brand's preferred skin rendering.

Template Library

8 editing templates created in Premiere Pro for recurring content types: property walkthrough (60-90s), food showcase (:15-:30), guest testimonial (:30-:60), behind-the-scenes (:15-:30), event recap (:30-:60), seasonal promotion (:15), FAQ (:15-:30), and quick tip (:06-:15). Each template includes branded intro animation (2s), lower-third variants with the brand font, caption style guide, and end-screen CTA card with booking link.

Platform Specifications

Export profiles configured for each platform: Instagram Reels (1080x1920, H.264, 8-12 Mbps, AAC 128kbps), TikTok (1080x1920, H.264, 8-12 Mbps), YouTube Shorts (1080x1920, H.264, 15-25 Mbps), and LinkedIn Video (1920x1080, H.264, 10-15 Mbps). Safe-zone guides and caption positioning adapted per platform to avoid UI overlay clipping — Instagram's 15% top margin for username, TikTok's right-side caption area, LinkedIn's wider 16:9 framing.

Review Workflow

Assets uploaded to Frame.io with per-clip review links organized by content pillar and scheduled publish date. Client approves or requests revisions via timestamped comments. Average feedback-to-delivery: under 12 hours. 2 revision rounds included per monthly package.

Production Pipeline

Raw footage received via a shared Google Drive every Monday and Thursday. BLKRIP ingests, tags by content type (walkthrough, food, testimonial, event), and assigns to the appropriate template and grade preset within 4 hours. Editing follows a 3-stage pipeline: rough assembly (cut to template structure), branded polish (graphics, captions, transitions), and final QC (safe-zone check, audio levels, caption readability). Caption text is provided by the client in a Google Sheet and typeset using the brand's typography rules (SF Pro Display, Bold, 48pt for hooks, 36pt for body). Final exports are batch-rendered overnight via DaVinci Resolve's render queue and delivered by 10 AM the next business day. Capacity: up to 15 assets per batch.

Editing & Color Workflow

Footage ingested from iPhone 15 Pro (HEVC, 10-bit HDR) and Sony FX3 (XAVC S, S-Log3) and organized by shoot date and content pillar
Proxy generation at 1280x720 for fast scrubbing in Premiere Pro during the rough assembly stage
Rough cut assembled using the assigned template structure: hook (0-3s, high-energy or question opener), body content, CTA card (final 2s with booking link)
Color grade applied from the brand preset pack in DaVinci Resolve. Manual adjustment per clip for exposure matching and white-balance correction across mixed-lighting setups — the iPhone's auto white balance shifts between takes and needs per-shot alignment
Motion graphics: branded lower thirds in After Effects, animated captions using Premiere's Essential Graphics panel, and platform-native text overlay placement
Audio: background music from Epidemic Sound mixed under voice at -12 dB below VO. Loudness normalized to -14 LUFS integrated, aligning with YouTube and Spotify's streaming loudness targets so clips play at consistent perceived volume
Final QC: cross-platform preview on iPhone 15, iPad, and desktop monitor to verify caption readability and safe-zone compliance before delivery

Performance Metrics

(replace with actual metrics) After 4 months of partnership, the content package delivered measurable results. Average engagement rate increased from 3.2% to 4.3% (a 34% lift). Average view-through rate on Reels improved from 38% to 52%. Time-to-publish dropped from 5 days to 36 hours. The client reported that the in-house marketing team shifted their focus from editing back to content strategy and guest experience documentation. Top-performing asset: a behind-the-scenes Reel of a cooking class at one of the properties, which reached 84,000 views and 2,100 saves on Instagram.

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Project Details

How is the monthly content volume structured?

The retainer covers up to 40 edited assets per month, split across 2 weekly batches of 10-12 assets each. Batch delivery every Tuesday and Friday. Overage beyond 40 assets is billed at a per-asset rate.

What happens if the brand guidelines change?

BLKRIP updates the preset pack and template library within 3 business days of receiving revised guidelines. One guideline refresh per quarter is included in the package. The most recent update added a 'Night Atmosphere' preset when the brand launched evening dining content.

Can new content types be added mid-contract?

Yes. New templates are scoped and built within 5 business days. One new template per month is included; additional templates are quoted separately. A 'seasonal promotion' template was added in month 3 for a holiday campaign.

How is color consistency maintained across different cameras?

Each camera source has a dedicated input transform in the Resolve project: iPhone footage gets a Rec.709 input with Highlight Recovery enabled, Sony FX3 S-Log3 footage gets the standard S-Gamut3.Cine to Rec.709 CST. The shared creative-grade node sits after the input transform, ensuring a uniform look regardless of whether footage came from iPhone or FX3.

What is the onboarding process?

2-week onboarding: week 1 covers brand immersion (review of existing social content, photography guidelines, competitor analysis), preset development, and template design with 2 rounds of revision. Week 2 is a pilot batch of 10 assets with full feedback from the marketing team. Retainer billing starts after pilot approval.

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Consistent, on-brand, platform-ready content at scale. BLKRIP handles batch editing, color grading, and multi-platform delivery so your team can focus on creating.

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